When selecting the most appropriate Directory category to submit your site to, conduct a search for your main keyword phrase and view the various related categories. Study the sites listed within these categories and choose the category that is the most relevant to or closely related to your site content. Some directories like ODP have specific Category Descriptions you should read before submitting, to ensure you have chosen the most relevant topic for your site.

Another way to choose your category is to search for sites belonging to your direct competitors. It is likely that the category they are listed in will be the most relevant to your site.

If your site targets or discusses a specific regional market, you will need to submit to a regional category. For example, if my site was about rental cars for hire in Sydney, Australia, I would need to submit it to the regional Yahoo category: http://dir.yahoo.com/Regional/Countries/Australia/States_and_Territories/
New_South_Wales/Cities_and_Regions/Sydney/Business_and_Shopping/
Shopping_and_Services/Automotive/Rentals/

and not the general Yahoo rental car category:

http://dir.yahoo.com/Business_and_Economy/Shopping_and_Services/Automotive/
Rentals/

I find it useful to submit a slightly different description of my client’s sites for each directory submission. That way, I can gauge which descriptions are more effective in terms of encouraging people to click and also which directories are providing my clients with the most traffic. Many directories feed their database results to other engines and directories, so if I have a description unique to each directory and I see that description pop up on other search sites, I know it is the result of that original directory submission and immediately recognize the value of that original submission.

Remember that directory editors don’t care about your site’s ranking in their search results. If they are reviewing a site submission that contains an obviously keyword stuffed title and description, they are unlikely to find it appealing or beneficial for inclusion in their database! Always make sure your submission details are relevant, interesting and accurate. Try to highlight your site’s benefits for the visitor and unique content that makes it stand out from others in the same category. If your site sounds just like a cookie-cutter version of others of the same topic, there is no incentive for the editor to include it.

Submitting to the Yahoo! Directory

There are a couple of sites where you want to take extreme care and do advance research when submitting your site. One of these is the Yahoo! Directory. The way you submit your site to Yahoo! can make or break your site’s ultimate ranking in the Directory and if you’re not careful, could also cost you USD 299 for nothing.

With Yahoo!’s huge market share and popularity worldwide, I believe it’s vital that your site is listed in Yahoo!’s Directory. The best way to get listed quickly is by paying the fee for Express Submission. Yahoo! Express is an expedited fee-based site suggestion service for web sites submitted to the Yahoo! directory. A member of Yahoo!’s editorial staff will look at your site, consider your suggestion and respond to you within 7 business days.

Important: Payment does not guarantee inclusion in the directory, site placement, or site commentary. It only guarantees that Yahoo! will respond to your suggestion within seven business days, by either adding or denying the site.

The secret to obtaining excellent results via your Yahoo! submission is to choose the most appropriate category and include a carefully-crafted description that contains your main keyword phrase/s without being too verbose. For those of you offering a Yahoo! submission service to clients, be sure to charge a generous admin fee for your expertise in researching the category and writing the description for your client – a successful Yahoo submission can pay dividends for your client for years.

Example of a successful site https://www.alexandremthefrenchy.com/ description for Yahoo!:

ABC VIP Adventures – offers tailored adventure travel and vacation packages to
New Zealand including day tours, exotic corporate trips, luxury travel packages,
kite surfing, and extreme sports.

Example of an unsuccessful site description for Yahoo!:

ABC Travel – we are the best! We are the only company to contact for your vacation. Call now!

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