When marketing online, a solid internet marketing plan will make your campaigns successful. There are so many marketing options available that it is easy to get overwhelmed. Stop! Before you even consider dropping out of the online marketing “game”, consider whether you have an action plan for success.

Internet Marketing Options

What online marketing options that are available to you? There are a plethora of strategies available. There are 3 broad categories as follows: 1) social media 2) information marketing and 3) paid advertising.

For the most part, social media and content marketing strategies are free to use. Of course, there is overlap of these areas as you can have paid advertising on content and social media sites.

Marketing Platforms

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Some social media sites include Twitter, Facebook and YouTube. These social media sites are free to join which makes it appealing to internet marketers. Social media sites will require your internet marketing plan to make time to maintain and keep your profile current. Social media sites “market” very well if your profile is current.

Content marketing platforms allow you to share your knowledge online. On the content networks, you create videos, articles and more. The goal of content sharing is to become a leading expert in the field of knowledge you chose.

The internet was built on the sharing of knowledge. The search engine behemoth, Google, was founded by two PhDs who created it to search and index publications.

Any content you share will allow you the chance to be indexed and tagged in the search engines. Your popularity online depends on many factors including the perception of your authority level.

Paid marketing is the 3rd broad area of marketing online. It is possible to pay for advertising on social and content networks such as Facebook and YouTube! Now that’s something to consider for your internet marketing plan.

Online Marketing Knowledge

The above strategies are a few potential options when doing internet marketing. How familiar are you with the above strategies? Are you already an internet marketer? Do you have an internet marketing plan in place? How do you plan to implement your strategy?

Prior to implementing your marketing, you will need to consider answers to several questions. When marketing online, it is possible to spend a lot of money and have very little results. Alternatively, it is also possible to spend a little and make major inroads. How you implement your internet marketing plan will determine your success.

Create your internet marketing plan and then start implementing it. Your actions and strategies will grow and adapt as you become more proficient. Good things happens around here…

Internet Marketing Expertise

The foundation for your internet marketing plan will consider the following:

1. Number of sales online.
2. How many leads generated online.
3. Time alloted for internet marketing daily.

Beginner – Zero to very few sales online. Less than 10 leads generated online. You can devote 1-2 hours daily for internet marketing.

Mid-level – Some online sales. Less than 100 leads generated online. Able to market and research for 2-3 hours daily.

Experienced – Easily making sales online. Generating at least 20 leads daily. Marketing daily for 4-6 hours.

The above should be carefully considered when making your internet marketing plan. Internet marketing can be a full time effort requiring a lot of resources, time and energy.

Your Internet Marketing Plan Focus

There are 3 broad categories below; choose from them when developing your internet marketing plan. As a beginning and mid-level marketer, it is highly recommended that you focus on ONLY ONE from each of the categories. If you are an experienced marketer, you should be able to comfortably choose two from each category.

Social Media – Facebook, Twitter, Yahoo, Myspace, Blog

Content Marketing – Video Marketing, Article Marketing, Blog, Squidoo/HubPages

Paid Marketing – PPC Advertising (Google, Yahoo/MSN/Ezines), Facebook PPC…

Paid media advertising is great but will require MINIMUM commitments of at least $300-$500 per month. Continue this for at least 6 months.