While planning to set up your project, you have the instinct that it is going to be successful. So, you plan to engage a product design team for your mobile app. As technology evolves and product demands grow, the roles of the product design team continue to take a new shape.


For successful app development, the best option would be to engage the designers concerning the product directive. It is a demanding landscape that requires an in-depth understanding of the product. The mobile app development team plays crucial roles and is responsible for successful digital development processes.

The team ensures that the project’s result will meet the client’s needs and fulfill the user experience. Designers take charge of the end-to-end product design, and apart from driving the project, and are also responsible for making decisions throughout the project. The product design team decides the look and feel of the product and creates it based on the customers’ expectations, ensuring that they develop a widely successful product.

Discovery Phase


At the commencement of every project is the discovery phase. The process involves a product design plan. It provides a clear guide for the functionally designed prototype within a few days. The team begins to carry out detailed UX and UI research.

The team carefully analyzes the project expectations, business requirements, and innovative product approach. It also generates expected solutions to address design-related challenges and find ways to implement a specific design.



The team’s qualitative and quantitative research methods are data and analytics, user views, usability, and testing, which helps them make knowledgeable decisions to guide them in providing value to the end-user.

During consumer interviews, designers capture the visual look and feel and the tone of the product, including the images and colors related to the mobile app. They quickly identify and determine customer needs.

Persona Flows

User personas help the team to understand consumer-preferred models, pain points, patterns, and behavior. The process entails all the essential consumer details, creating a smooth flow of communication regarding the target audience to the rest of the team. User persona enables designers to strategize quickly, establish design decisions, and narrow down the product design solution.

The team uses the mood boarding tool, which helps determine the product inspiration, capturing the right mood and product style, and characterizing interface components. The device also helps establish the product style, the visual vibe, color, fonts, and palette.

Customer Mapping Journey

The user mapping helps a designer to define the customer experience. The team establishes the user flow from when the customer discovers it until the last task is complete. Mapping shows the whole journey, identifying design gaps and defects that require immediate attention.


Planning Phase

At this time, the team provides customer behavior insights and works hand in hand with associates and product owners to create product features.

Product Wireframing

The process outlines the product layout and helps the team to make early decisions to restructure the product. The designer focuses on product efficiency and usability while also creating the product interface. Wire-framing also helps to navigate through, generate feedback, and get clear information.

Development Phase

The team focuses on the visual design of the product, gathering information, including UI Mood boards, UI concepts, research, negotiations, analysis, persona, wireframing, and journey mapping. The data helps the designers to create an exceptional app design that emotionally connects with the end-user.