Recently, a page on one of my websites was bookmarked or listed on Digg, a popular social bookmark site. It gave me the perfect opportunity to study and analyze the traffic coming from these social media sites. Read to discover the advantages and disadvantages of social bookmark traffic and how it can be applied to your own online marketing or site.
Is Social BookMark Traffic Useless?
First, we must make the distinction that no traffic is useless. Any visitor to your site is a good thing and should be welcomed. However, all traffic is not created equally, there are great differences in the sources of your traffic. This article takes a close analytical look at social bookmark traffic from an internet marketing perspective.
In case you haven’t noticed, right now social bookmark and media sites are all the rage on the web. Social bookmark traffic comes from such popular sites as Slashdot, Digg, Stumbleupon… basically these sites are driven by their users – that is, users or members pick and bookmark the content they want to view and discuss.
These social bookmark sites are extremely popular; they command the high traffic numbers most ordinary sites can only dream about obtaining.
But is this social bookmark traffic useful?
Is it worth your time? Should you be actively promoting to these social media sites? Should you concentrate your online marketing efforts on these types of sites? More importantly, what are the benefits and disadvantages of getting a front page listing on a sites like Digg or Stumbleupon?
As a full-time online marketer I wanted to know the answers to those questions. Moreover, I wanted to discover how or if I could use these sites from an online marketer’s advantage; i.e. how can they help me create more online income.
Recently, the Digg listing gave me a first-hand opportunity to really study these sites.
Of course, nothing happens without a reason… I did actually court these social bookmark sites by placing the free Addthis.com bookmark on all my pages. You can do the same. Just use this simple bookmark to attract these sites.
But be careful; getting your site featured on the front page of these sites can drive 100,000’s of visitors to your site immediately, so much traffic that it may overtax your server and crash it.
So be warned; if you’re actively promoting to these social bookmark sites just make sure your servers or web hosting is up to the demanding task of handling all these sudden visitors.
In my case, it didn’t crash my servers but unfortunately, the page/link in question featured an old poorly written article I did on the history of the Internet. Why it was even featured on Digg is a puzzle and beyond me.
But still I am not one to waste an opportunity, so I put my Google Analytics into overdrive and starting analyzing these visitors and social bookmark traffic.
It pointed out some very interesting factors about this bookmark traffic.
Most of this traffic will:
* simply bounce back